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Active 30 Campaign booklet

County Durham Active 30 Campaign

The Active 30 campaign builds on the Active 30 programme to embed physical activity and wellbeing into young people’s lives.

The Government Childhood Obesity Plan has set out the ambition for all children to achieve 60 minutes of physical activity every day, with schools being responsible for delivering 30 of these active minutes and parents also being responsible for 30 active minutes.

The Active 30 campaign aims to help schools, home educators, parents/carers, families and community groups to support young people to participate in 30 minutes of moderate to vigorous intensity activity every day at school and 30 minutes every day at home – as recommended by the Chief Medical Officer (CMO).

To make this as easy as possible, resources have been selected from the Active 30 website to provide an easy to access resource to embed physical activity and emotional wellbeing activities into young people’s lives.