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Live Longer Better: the revolution gathers pace

Live Longer Better: the revolution gathers pace back to News

County Durham Sport is proud to be part of the next phase of ‘Live Longer Better’, following a pilot phase led by Active Oxfordshire, Optimal Ageing, and Sir Muir Gray.

Co-ordinated by the Active Partnerships National Team, Live Longer Better unites 20 Active Partnerships and other national partners with a transformational shared purpose: to develop a new culture: from “care to enablement”. We want to use physical activity to create a culture where older adults live healthier, for longer.

To create this shift, three significant changes are taking place:

“We need to reduce the need for social care by making the term ‘care’, meaning just doing things for people redundant and enabling people to achieve physical and cognitive development as they live longer” (Sir Muir Gray)

Collectively, we are fully charged and ready to lead this revolution.  We are ambitious and determined. This is a strong unified movement, collectively utilising the power of physical activity. We will drive forward the transformational shared purpose – to develop a new culture: from “care to enablement”.

County Durham Sport are driving local change by engaging with the voluntary sector, academics, the NHS, and local policy makers. We are also working with Jo Edwards (Director, Lucidity Solutions) to:

 “Health inequalities affect large numbers of people in County Durham and residents can expect to spend more years living in ill health than in many other parts of the country. As the UK population ages, we must work across the system to ensure that a healthy and active life is an easy choice for everyone (no matter what their age). We must also challenge the prejudice and inequalities faced in later life. As we live longer, those of us working in sport and physical activity need to promote movement and wellbeing throughout the lifecycle so we can Live Longer Better.” (Dr. Maxine Rhodes, Managing Director, County Durham Sport).

For more information about Live Longer Better, please contact rachel.mowbray@countydurhamsport.com

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Posted on 7th July 2021