0191 307 7117

Market Segmentation

Sport England have developed 19 sporting segments to help understand the nation’s life stages and attitudes to sport – and the sporting intervention that is most likely to engage them.

The tool presents a breakdown of dominant segments in different areas.

To complete an analysis please visit the Sport England Market Segmentation website.

We have produced a number of guides that will support you to use the tool to answer questions such as;

‘What is the dominant segment in my area?’

‘Which segments are more likely to play my sport?’

‘I want to target a specific segment, how can i find where they are likely to live?’