Sport England have developed 19 sporting segments to help understand the nation’s life stages and attitudes to sport – and the sporting intervention that is most likely to engage them.
The tool presents a breakdown of dominant segments in different areas.
To complete an analysis please visit the Sport England Market Segmentation website.
We have produced a number of guides that will support you to use the tool to answer questions such as;
‘What is the dominant segment in my area?’
‘Which segments are more likely to play my sport?’
‘I want to target a specific segment, how can i find where they are likely to live?’